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Friday, May 10 • 11:15am - 12:00pm
Cloning Yourself (But Not Really): How to Leverage Small Research Teams for Greatest Impact

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Session Survey

In large enterprises, the Research team often doesn’t have a 1:1 staffing model with the Design teams, who often don’t have a 1:1 model with the Dev teams … meaning not enough researchers for everyone who wants one. When enterprises start embracing User Centered Design, how do they know who and how many to hire? This can in turn lead to researchers having only a small impact in their little corner, or having to be shallow in their research insights to hit as many targets as possible.

In our session, we’ll describe the ways two very different organizations are tackling this issue. Joanne McLernon will cover how Akamai Technologies, a global leader in CDNs and Internet enablement, is leveraging a research toolkit to turn any motivated designer or product manager into an effective researcher. She will describe the ongoing development, application, and contents of their Research Toolkit, which has increased research participation by 300%.

Steve Mulder will share how the Audience Insights team at NPR, a national news publisher, collaborates with designers, product owners, and other colleagues to conduct joint studies and deliver research findings in new ways that encourage stakeholders to become co-creators and ambassadors for UCD. He'll share how a unique toolkit and workshop series helped one research study on NPR future audiences make a lasting impact.

Joanne has 20 years’ experience in user research consulting, both in-house and as a gun for hire. Steve’s 20 years in this space cross UX design, research, and analytics. This session is for you if you’re a product manager, design lead, or research manager thinking about increasing headcount, or a senior practitioner trying to take your team to the next level in a large organization. Join us and learn how to increase your research team’s impact and show its value before creating those hiring reqs!

Speakers
avatar for Joanne McLernon

Joanne McLernon

Principal UX Researcher, Akamai Technologies
Joanne has over 20 years experience as a leading user researcher, both in-house and independent. Her superpowers include improving experimental design in user research studies and seeing patterns in data to create insights and actionable findings. Most recently, she’s joined the... Read More →
avatar for Steve Mulder

Steve Mulder

Senior Director, Audience Insights, NPR
Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms. In his previous life, Steve... Read More →



Friday May 10, 2019 11:15am - 12:00pm
1 - Back Bay A/B

Attendees (146)