Session SurveyAccessibility is a critical issue that UX professionals can no longer afford to overlook or ignore. It is not just a moral issue but a legal one as well -- with important business implications. As more laws go into effect to enforce guidelines, organizations can face litigation for not adhering to certain standards. And as awareness of this issue becomes more widespread, there has been a rush to fix any features that do not comply with standard guidelines.
But it’s not that easy. There’s no magic button -- you can’t flip a switch and make your website fully inclusive. There are hundreds of components to consider in making a website accessible -- and many of those changes are highly technical and involve significant resources. It can be overwhelming to look at an accessibility report with a long list of flagged items and not know where to start.
The good news is that there are many steps that content strategists and designers can take right now to make a website accessible, and in the process, improve the UX, SEO, and information architecture. In this presentation, we’ll focus on specific actions that you can take to improve your content and make sure it is accessible to all users. You'll also come away with solid ideas on getting buy-in from stakeholders and key decision makers by making the business case that accessible content expands the market to include those who would otherwise not have access.
