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Friday, May 10 • 4:15pm - 5:00pm
Evaluating Products and Features in the Marketplace: A Case Study

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Session Survey

This presentation describes a process that our UX Research team has developed to objectively define criteria to give product teams an idea of whether they were getting close to achieving their goals of having both a usable product and one that is competitive in the marketplace.

As UX practitioners, performing a competitive analysis/review based on features sets is a useful way to highlight strengths and weaknesses between products, but in making an overall comparison, we often compare products with different features and functions. So, how can we tell which product provides the most competitive overall service?

This talk presents a case study for providing both quantitative and qualitative feedback that helped our project teams decide whether and where their initiatives needed further improvements using metrics.


Who will benefit?
• Anyone working on products and who is introducing new features
• Anyone looking to expand their User Research toolkit

Speakers
avatar for Linda Borghesani

Linda Borghesani

Sr UX Researcher, Constant Contact
I am passionate about User Research and believe that if you know your audience you can use purposeful design to ensure products are both usable and enjoyable to use.
avatar for Stuart Martinez

Stuart Martinez

UX Researcher, Endurance International Group
Stuart is a UX Researcher at Endurance International Group working on their hosting and web presence brands. While he's not conducting user research and facilitating design thinking workshops, he enjoys woodworking, fly fishing, and watching any hockey game available.
avatar for Sandra Teare

Sandra Teare

UX Research Manager, Constant Contact/Endurance
Sandra started out in UX Research over 20 years ago. She has done research in telecom, finance, job search, healthcare, and most recently, in small business marketing at Constant Contact/Endurance where she manages a fantastic team of UX Researchers.



Friday May 10, 2019 4:15pm - 5:00pm
2 - Back Bay C/D

Attendees (123)