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Friday, May 10 • 11:15am - 12:00pm
5 Strategies to Maximize Your UX Influence

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Session Survey

As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who may not agree with our points of view. When the UX team is only one component of the chain of impact on products, how do we maximize our influence?

Based on interviews with over 50 UX leaders, I will share stories of unsung UX heroes from American Express, Amazon, Google, Facebook, FedEx, and Walmart, who changed hearts and minds and dramatically improved products and processes by putting their influencing skills to the test. Attendees will walk away with a toolkit of influencing strategies they can use in their own organizations to advocate for users, for UX as a discipline, and for their unique ideas.

avatar for Amy Buckner Chowdhry

Amy Buckner Chowdhry

CEO, Answerlab
Amy Buckner Chowdhry founded AnswerLab over 15 years ago to help the world’s leading brands build better digital experiences. Under her watch, AnswerLab has grown to become a trusted UX insights partner to companies like Google, Facebook, Amazon and more. She was named one of Fortune’s... Read More →

Friday May 10, 2019 11:15am - 12:00pm
3 - Independence

Attendees (303)