Session SurveyFew examples of good UX strategies are currently publicly available. Available advice about UX strategies mostly comes in the form of general guidelines. A good UX strategy is important to ensure the success of UX in an organization. It is hard for people who want to create a good UX strategy to move forward if there are no published examples of good UX strategies available.
This talk presents a Stratega – a specific example of a non-trivial UX strategy (just like a persona is an example of a person, a user). The point of departure is a realistic scenario. The UX strategy has been reviewed by a number of UX strategy experts.
