Fill out the #UXPABOS19 Conference Survey now. We look forward to your feedback!
Friday, May 10 • 2:00pm - 2:45pm
A UX Stratega – A Fictitious but Realistic Example of a UX Strategy & The Results of the UX Strategy Challenge

Sign up or log in to save this to your schedule and see who's attending!

Session Survey

Few examples of good UX strategies are currently publicly available. Available advice about UX strategies mostly comes in the form of general guidelines. A good UX strategy is important to ensure the success of UX in an organization. It is hard for people who want to create a good UX strategy to move forward if there are no published examples of good UX strategies available.
This talk presents a Stratega – a specific example of a non-trivial UX strategy (just like a persona is an example of a person, a user). The point of departure is a realistic scenario. The UX strategy has been reviewed by a number of UX strategy experts.

avatar for Rolf Molich

Rolf Molich

Owner, DialogDesign

Friday May 10, 2019 2:00pm - 2:45pm
3 - Independence

Attendees (216)