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Friday, May 10 • 10:15am - 11:00am
Scaling UX Research in Organizations

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Session Survey

More and more organizations have come to the realization that strong user-centered research and design teams, practices and processes are crucial for their success. However, scaling user-centered practices and changing existing mindset throughout the enterprise is still a challenge.

In this panel discussion, we join industry UX leaders who have led the effort of scaling UX research in their organizations and we will hear about their story and experiences in this journey.

We will discuss various aspects of scaling UX research such as scaling culture, processes, team structure, and collaboration.

This panel would be beneficial to UX researchers, UX designers and project managers to help them facilitate scaling UX research at their organizations.

Panelists:
  • Cay Lodine- Wayfair
  • Lauren Mckenzie- HubSpot
  • Loi Sessions Goulet- TripAdvisor
  • Bob Thomas- Liberty Mutual Insurance

Organizer and moderator: Mali Aghanasiri




Speakers
avatar for Cay Lodine

Cay Lodine

Sr. Manager User Experience Research, Wayfair
With over 25 years of experience in User Experience research (UXR), Cay Lodine is an expert in qualitative research and usability assessments who is has worked on products ranging from digital cameras to health imaging systems, to small business tools, and eComm websites. Most recently... Read More →
avatar for Lauren McKenzie

Lauren McKenzie

Head of UX Research, Hubspot
Lauren has spent her career trying to solve problems by understanding human behavior. Currently she is the Head of User Research at HubSpot. At HubSpot she has scaled the research team, allowing the team to achieve greater visibility, responsibility, and customer impact. Prior to... Read More →
avatar for Loi Sessions Goulet

Loi Sessions Goulet

Research Director, TripAdvisor
Mixed-methods applied researcher with an academic background (PhD in Communication, with a focus on new media and social networks). Currently leading research - both market and UX - at TripAdvisor, formerly a Research Manager at Facebook.Most interesting UX interview: Miley Cyrus... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 11 years expanding usability best practices and building out a user experience team. His background includes user research, usability testing, graphic design, and product management... Read More →
avatar for Maliheh Aghanasiri

Maliheh Aghanasiri

Senior User Researcher, Liberty Mutual Insurance
Maliheh(Mali) Aghanasiri is a mixed-methods user researcher. Through UX research and design consultations, she helps businesses identify and prioritize opportunities to transform their customer experiences. Mali’s research expertise includes user interviews, moderated and unmoderated... Read More →


Friday May 10, 2019 10:15am - 11:00am
4 - Republic A/B

Attendees (220)