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Friday, May 10 • 10:15am - 11:00am
Scaling UX Research in Organizations

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Session Survey

More and more organizations have come to the realization that strong user-centered research and design teams, practices and processes are crucial for their success. However, scaling user-centered practices and changing existing mindset throughout the enterprise is still a challenge.

In this panel discussion, we join industry UX leaders who have led the effort of scaling UX research in their organizations and we will hear about their story and experiences in this journey.

We will discuss various aspects of scaling UX research such as scaling culture, processes, team structure, and collaboration.

This panel would be beneficial to UX researchers, UX designers and project managers to help them facilitate scaling UX research at their organizations.

Panelists:
  • Cay Lodine- Wayfair
  • Lauren Mckenzie- HubSpot
  • Loi Sessions Goulet- TripAdvisor
  • Bob Thomas- Liberty Mutual Insurance

Organizer and moderator: Mali Aghanasiri




Speakers
avatar for Cay Lodine

Cay Lodine

Sr. Manager User Experience Research, Wayfair
With over 25 years of experience in User Experience research (UXR), Cay Lodine is an expert in qualitative research and usability assessments who is has worked on products ranging from digital cameras to health imaging systems, to small business tools, and eComm websites. Most recently... Read More →
avatar for Lauren McKenzie

Lauren McKenzie

Director of Product Design, HubSpot
Lauren McKenzie is Director of Product Design at HubSpot where she helps teams solve the pain of marketers, sales reps, and support professionals by creating remarkable customer experiences within the HubSpot software. Prior to HubSpot, Lauren was Director of UX Design at Fidelity... Read More →
avatar for Loi Sessions Goulet

Loi Sessions Goulet

Research Director, Tripadvisor
Loi Sessions Goulet leads the UX Research team at Tripadvisor, establishing the research function as a team of one before building out a team of researchers across the organization.  Prior to Tripadvisor, she was an early member of the Research team at Facebook. Loi holds a PhD in... Read More →
avatar for Bob Thomas

Bob Thomas

Founder and Principal, User Research Consultant, LLC
Bob Thomas runs his own user research consultancy. Previously, he was Director of User Research at Liberty Experience, where he worked for 11 years building a user research practice and managing a team of 10 user researchers. His background includes user experience research, usability... Read More →
avatar for Maliheh Aghanasiri

Maliheh Aghanasiri

Senior User Researcher, Liberty Mutual Insurance
Maliheh(Mali) Aghanasiri is a mixed-methods user researcher. Through UX research and design consultations, she helps businesses identify and prioritize opportunities to transform their customer experiences. Mali’s research expertise includes user interviews, moderated and unmoderated... Read More →


Friday May 10, 2019 10:15am - 11:00am
4 - Republic A/B

Attendees (220)