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Friday, May 10 • 11:20am - 11:30am
A Crash Course for Practical Eye-Tracking

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Expand your UX toolkit with the often-overlooked field of eye-tracking. It’s not easy to cover all of our users’ needs, issues, and goals with one method. We can discover insights that drive our navigation decisions with card sorting. We can solve usability issues with lab testing. We can run a large scale A/B test for confidence in choosing between multiple design options. Eye-tracking can help us uncover patterns in users’ attention that they might not be aware of or can’t easily articulate, and that we can’t observe with other methods.

Eye-tracking is a valuable tool, but you may have avoided it thinking it’s too expensive or too difficult. This talk is a practical crash course in eye-tracking aimed at UX professionals who are looking for a new way to get research insights they have trouble getting today.

Half lecture, half overview, all therapy session, this curated talk will help you integrate behavioral data into your user research. It will provide a concise summary of how to best incorporate eye-tracking into your research program and include an overview of eye-tracking methods, tool recommendations, typical costs, and ways to present findings.

avatar for Michael Richard

Michael Richard

User Experience Analyst, Pearson

Friday May 10, 2019 11:20am - 11:30am EDT
6 - Commonwealth (upstairs)