Loading…
Fill out the #UXPABOS19 Conference Survey now. We look forward to your feedback!

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Friday, May 10
 

7:30am

Breakfast
Fuel up for an action-packed day!

Friday May 10, 2019 7:30am - 9:00am
8 - Constitution

7:30am

Registration
Nametags! Get yer nametags heah!

Friday May 10, 2019 7:30am - 4:00pm
9 - Ballroom Foyer

7:45am

Sponsors
The best people in the world. Without our awesome sponsors' help, we couldn't put on this day for you. Please go visit them in Constitution (the food room).

Friday May 10, 2019 7:45am - 7:00pm
8 - Constitution

8:30am

Welcome and Opening Chat

Speakers
avatar for Matt DiGirolamo

Matt DiGirolamo

UX Designer, SmartBear
Matt is a passionate user advocate, researcher, and designer. He is currently a User Experience Designer at SmartBear in Somerville, MA and is an adjunct lecturer at Lesley University for their User Experience program. After receiving a BS in Engineering Psychology & Biomedical Engineering... Read More →


Friday May 10, 2019 8:30am - 9:00am
7 - Ballroom

9:15am

Diversity is not just a fad: The business case for promoting Diversity, Equity, and Inclusion
Session Survey

It’s great that there is a greater appreciation for diversity in our world despite recent events. More and more organizations and popular media are championing people of all colors, orientations, shapes, and sizes. However some may feel that it’s just phase or fad. Or perhaps doing it only because it’s “the right thing”. Some may not see the value in diversity, equity, and inclusion (DEI). This presentation seeks to show that diversity can have a real positive impact on a business’ growth and product. Furthermore we will discuss strategies as to how you can become better at promoting DEI in your practice.

Speakers
avatar for Rich Le

Rich Le

Independent
Rich cultivates and integrates many interests to interesting and arresting effect, coloring inside and outside the lines of magic, DJ culture, and visual storytelling. His career as a designer has been driven by a passion to create what he calls “The Vibe.” After studying pre-med... Read More →



Friday May 10, 2019 9:15am - 10:00am
5 - Liberty B/C

9:15am

I Meant What I Said and I Said What I Meant: Your Voice must be Human, 100%
Session Survey

First there was Siri. And then Cortana, Alexa, and Nest. Voice UI is the new hot thing - but how do you write in the right voice for... voice?

This session is for UX designers and UX writers alike. Planning and writing for a voice interaction is different from writing for the web. In this session you'll learn how to plan for it, and tools to make the process easier.

In this session, you’ll learn:
  • How voice UI is different from written content
  • How to build a strategy that accounts for voice UI use cases
  • Why your company voice needs to change for voice UI
  • How to write and test content for voice UI

Speakers
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →



Friday May 10, 2019 9:15am - 10:00am
2 - Back Bay C/D

9:15am

The Joy of Friction
Session Survey

“Reducing friction” has become a widespread strategic goal for user experience initiatives as companies in a variety of industries are trying to create seamless, painless, and effortless experiences for their users. In the noble pursuit of usability, designers are pressured to ruthlessly eradicate those pesky moments when interfaces stand between users and their goals. Yet friction is the very thing that makes so many aspects of our lives meaningful, engaging, and beneficial. This talk argues that because friction has always played an essential role in human life, it must play an essential role in design. The talk concludes with recent examples illustrating creative uses of friction in modern design, and with recommendations that will inspire attendees to bravely experiment with friction in their design work.

Speakers
avatar for Jonathan Ericson

Jonathan Ericson

Assistant Professor, Bentley University
Jon Ericson uses virtual reality (VR), motion tracking, and eye tracking technologies to study human-computer interaction and experience design. The theme of his interdisciplinary work is applying cognitive science to solving complex design problems. As a designer and consultant... Read More →


Friday May 10, 2019 9:15am - 10:00am
3 - Independence

9:15am

Innovation Fishbowl
Session Survey

In this participatory, debate-style panel session, we will cover several controversial topics around UX and innovation from the list below:

• What's the state of UX design for emerging technologies (voice, IoT, etc)?
• Are we inventing new processes and methodologies, or just re-branding the old?
• When we creatively adapt a method or process to fit project realities, are we losing its core benefits/value?
• Are standards and design systems good for UX, or are they forcing us to design to the least common denominator?
• Can design collaboration and reliance on user feedback devolve into groupthink and rejection of new ideas?
• Does UX foster or kill innovation?
• Have we finally found a way to make Agile and UX play well together?

Do you have a strong opinion on a particular topic? Vote in our Facebook poll:
https://www.facebook.com/groups/uxpaboston/

The Fishbowl format is designed to facilitate discussion in large groups, making it ideal for an advanced conference session. First the panelists will discuss a topic while the audience listens. Next, the audience is invited to join the discussion with questions and comments. The fishbowl round continues for 10-15 minutes, at which point a new topic is introduced and the process repeats.

Speakers
avatar for Eva Kaniasty

Eva Kaniasty

UX Consultant, Slipper Studios / Brandeis U
Eva Kaniasty is the founder of a user experience consultancy providing UX strategy, research and interaction design. Her areas of interest include startups, education, healthcare, and design for sustainability. She received her Master in Human Factors from Bentley University, served... Read More →
avatar for Jen McGinn

Jen McGinn

Head of User Experience, Veracode
Jen McGinn is the Head of UX+UA at Veracode, a 700-person cyber-security company, where she leads a 15-person team of UX designers, researchers, and writers. She has spent the last 15 years working as a UX leader, designer, and user researcher at companies including Oracle, Nokia... Read More →
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, twig+fish research practice
With nearly 30 years of experience, Meena has consulted to emphasize the strategic value, positioning and practice of qualitative research in the design of product, space and service. Her experience spans multiple verticals, with companies who believe in the value of leveraging qualitative... Read More →
avatar for Joshua Ledwell

Joshua Ledwell

Principal User Experience Designers, Autodesk
Josh Ledwell is an experience designer who creates efficient, satisfying, and delightful software workflows at Autodesk. He pioneered the Customers in Sprint Reviews collaboration method used by over a dozen development teams. Josh has a master’s degree in Human Factors and Information... Read More →
avatar for Chris Hass

Chris Hass

President, Chris Hass Consulting
Chris Hass is a UX consultant and business development specialist. He’s a former president of UXPA International and UXPA Boston, and current UXPA Boston Secretary. His areas of interest include UX research, accessibility, healthcare innovation, and board games. He co-authored the... Read More →
avatar for Bryan Maleszyk

Bryan Maleszyk

Director of Experience Design, Connective DX
I am an design-driven executive with over 20 years of experience in user research, concepting, designing, and bringing to market digital ecosystems. I have a unique blend of experience in team leadership, design strategy, marketing strategy, technical expertise, and unending curiosity... Read More →


Friday May 10, 2019 9:15am - 10:00am
4 - Republic A/B

9:15am

Integrating Behavior Change Science into Human Centered Design
Session Survey

When we design products and experiences to encourage users to re-share an article, complete an online course, or wear their fitness tracker while exercising, we are attempting to change thoughts, emotions and behaviors. Though much of our work centers on behavior change, we have not yet integrated behavior science into the foundations of our methods. We have the opportunity to do so in a thoughtful, meaningful, and academically rigorous way.

I will walk the audience through an open-source, open-access map of academically-vetted behavioral factors that can either facilitate or limit any given behavior. We, of course, know some of these behavioral factors already: ‘Usability’ and ‘Accessibility’ are two among this list. Since after all, if a product or experience is not ‘usable’ or ‘accessible’, then our target audience will not be able to engage in the target behavior.

This Behavior Map radically expands beyond the factors of ‘Usability’ and ‘Accessibility’ to reveal a whole world of missing factors illuminated by the behavioral sciences. We must begin to integrate these insights if we hope to design our products and experiences in ways that have real, lasting impact on shaping healthier behaviors.

Speakers
avatar for Ben Kertman

Ben Kertman

Behavior Change Consultant, Self-employed
Ben is a behavior change scientist and public health specialist who became a user research consultant to help organizations design experiences that change behaviors and improve human well-being. Impatient with the tendency of behavior change companies to use a single discipline approach... Read More →



Friday May 10, 2019 9:15am - 10:00am
1 - Back Bay A/B

10:15am

Evolving from Liberal Arts to UX
Session Survey

What do American Studies, Neuroscience, and European Cultural Studies have in common? They were all majors of current UX designers and researchers at some of Boston’s top companies.
If you’re a current student or someone trying to break into the field of UX, having a diverse educational background can be an asset as a UX practitioner. Many of the tenants of a Liberal Arts education, such as critical thinking, cross-disciplinary inquiry, and effective communication, are just the ingredients that often make UX practitioners so effective within organizations. In this session, you’ll learn how to leverage your unique background to make yourself an unforgettable candidate at your next UX job interview.

This panel will cover:
● Positioning Liberal Arts experiences as preparation for UX roles
● Identifying strengths and areas for improvement for UX roles, and what educational resources (formal or otherwise) can be leveraged in order to land a first job in UX
● Non-traditional career paths that eventually led to UX
Who will benefit:
● Students and graduates from Liberal Arts programs who are interested in breaking into the UX field
● Individuals from other humanities-related industries who are looking to transition into a UX role

Panel Biographies:
Grace Phang is a user researcher at Liberty Mutual with a passion for inclusive design, mixed methods, and leading diversity initiatives.  Prior to Liberty, she worked for the Tufts spatial cognition lab, examining origami and paper engineering.  With her sister, Grace co-founded a successful fashion company called Fab Hatters that specializes in unconventional designs.  She studied anthropology and neuroscience at Dartmouth College and completed a Masters in Human Factors in Information Design from Bentley University.

Katie Langerman is a Senior UI/UX Engineer at CarGurus and a co-organizer of Ladies that UX Boston, a group that empowers women who work in design and technology. With a background in Graphic Design, she both designs and develops products that are performant and user friendly. She’s passionate about connecting engineering to design through the magic of CSS. Currently, she's nerding out over style guides and reusable styled components.

Libby Mauer builds customer experience teams for SaaS products. Today she leads HubSpot’s UX practice with a vision for driving user-centered design with data. She’s also helped lead the team's diversity and inclusion efforts. Her background includes design research, service design, content strategy, and brand strategy. She studied Journalism and French at the University of Wisconsin, and credits liberal arts education for the diverse worldview she applies to her work. She has a masters in Human Factors from Bentley University.

Morgyne Weaver moved from Oklahoma City to attend Wellesley College. After graduating, she began working at a software company in Dallas as a UX Designer. Currently, she is an Interaction Designer at Bose working in voice.



Speakers
avatar for Vicky Zeamer

Vicky Zeamer

HubSpot
I am currently the UX Researcher for the Machine Learning technology team at HubSpot. I work on opportunity finding and deploying of user-facing ML interventions, as well as designing thoughtful and ethical data labeling criteria and systems. Before that, I went to MIT for my M.Sc... Read More →
avatar for Katie Langerman

Katie Langerman

UI Engineer, CarGurus
Katie Langerman is a Senior UI/UX Engineer at CarGurus and a co-organizer of Ladies that UX Boston, a group that empowers women who work in design and technology. With a background in Graphic Design, she both designs and develops products that are performant and user friendly. She’s... Read More →
EM

Elizabeth Maurer

Director of UX, HubSpot
avatar for Grace Phang

Grace Phang

UX Researcher, Liberty Mutual
Grace Phang is a user researcher at Liberty Mutual with a passion for inclusive design, mixed methods, and leading diversity initiatives. Prior to Liberty, she worked for the Tufts spatial cognition lab, examining origami and paper engineering. With her sister, Grace co-founded... Read More →
MW

Morgyne Weaver

Interaction Designer, Bose Corporation


Friday May 10, 2019 10:15am - 11:00am
5 - Liberty B/C

10:15am

Speak Their Language: Writing and Designing for Localization
Session Survey

The user in “user experience” doesn’t always speak English — and in many cases, a majority of people might be using our products in another language. When we develop the skills to write and design for people of different cultural and linguistic backgrounds, we expand the scope of users we care about. In this talk, I’ll discuss best practices we can apply as UX writers, designers, and researchers as we create experiences for people not just around the world, but also in our own communities. Each of us has the power to write and design for linguistic inclusivity and ensure that no matter a person’s background, they have a high-quality experience and equal access to our products and services.

Speakers
avatar for Zara Fishkin

Zara Fishkin

Content Strategist, Facebook
Zara leads content strategy for internationalization at Facebook, working to remove language as a barrier to building community across the world. In this role, she writes for product UI, develops processes, and evangelizes content and design best practices across Facebook product... Read More →


Friday May 10, 2019 10:15am - 11:00am
2 - Back Bay C/D

10:15am

Scaling UX Research in Organizations
Session Survey

More and more organizations have come to the realization that strong user-centered research and design teams, practices and processes are crucial for their success. However, scaling user-centered practices and changing existing mindset throughout the enterprise is still a challenge.

In this panel discussion, we join industry UX leaders who have led the effort of scaling UX research in their organizations and we will hear about their story and experiences in this journey.

We will discuss various aspects of scaling UX research such as scaling culture, processes, team structure, and collaboration.

This panel would be beneficial to UX researchers, UX designers and project managers to help them facilitate scaling UX research at their organizations.

Panelists:
  • Cay Lodine- Wayfair
  • Lauren Mckenzie- HubSpot
  • Loi Sessions Goulet- TripAdvisor
  • Bob Thomas- Liberty Mutual Insurance

Organizer and moderator: Mali Aghanasiri




Speakers
avatar for Cay Lodine

Cay Lodine

Sr. Manager User Experience Research, Wayfair
With over 25 years of experience in User Experience research (UXR), Cay Lodine is an expert in qualitative research and usability assessments who is has worked on products ranging from digital cameras to health imaging systems, to small business tools, and eComm websites. Most recently... Read More →
avatar for Lauren McKenzie

Lauren McKenzie

Head of UX Research, Hubspot
Lauren has spent her career trying to solve problems by understanding human behavior. Currently she is the Head of User Research at HubSpot. At HubSpot she has scaled the research team, allowing the team to achieve greater visibility, responsibility, and customer impact. Prior to... Read More →
avatar for Loi Sessions Goulet

Loi Sessions Goulet

Research Director, TripAdvisor
Mixed-methods applied researcher with an academic background (PhD in Communication, with a focus on new media and social networks). Currently leading research - both market and UX - at TripAdvisor, formerly a Research Manager at Facebook.Most interesting UX interview: Miley Cyrus... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 11 years expanding usability best practices and building out a user experience team. His background includes user research, usability testing, graphic design, and product management... Read More →
avatar for Maliheh Aghanasiri

Maliheh Aghanasiri

Senior User Researcher, Liberty Mutual Insurance
Maliheh(Mali) Aghanasiri is a mixed-methods user researcher. Through UX research and design consultations, she helps businesses identify and prioritize opportunities to transform their customer experiences. Mali’s research expertise includes user interviews, moderated and unmoderated... Read More →


Friday May 10, 2019 10:15am - 11:00am
4 - Republic A/B

10:15am

Happy Happenstance: Using “Unstructured” UX Research Interviews to Boost Overall Insights
Session Survey

For those of us who work on B2B/enterprise-level products, it’s easy for “users” to become an
abstraction: a list of requirements passed through their administrators; a slide in a personas
deck; one variable among many in the Customer Satisfaction Score or Average Handle Time or
NPS metrics that matter to our buyers.

How can we help our teams get closer to our users as actual people? We’ll look at one possible
approach: pairing your quantitative and qualitative data from previous projects with a
thoughtfully unstructured set of interviews—a “getting to know you” project to help your team
get to know the folks you’re serving. Taking a recent project as an example, we’ll cover:
  • When to consider undertaking an interview project like this: what kind of problem can it solve?
  • How to present the project to stakeholders and potential participants to boost engagement and help ensure productive results—this is one where getting your team members “in the room” is crucial to success.
  • What kinds of research results and approaches you can pair with your unstructured interviews to create portable, reusable results. In this case, we’ll cover how the interview findings worked alongside survey data and the Jobs-To-Be-Done method of structuring insights in order to form a picture of “what matters most” at key points of our core user journey.

Speakers
avatar for Aaron Hatley

Aaron Hatley

UX Researcher, LogMeIn
I'm a UX Researcher for a segment-leading software company. Based in Boston, I bring an array of experience from industry, nonprofits, museums and cultural organizations, and academia. I hold a PhD in the History of American Civilization from Harvard University.


Friday May 10, 2019 10:15am - 11:00am
1 - Back Bay A/B

10:15am

Five Best Practices for Teaching UX in Corporate and Academic Environments
Session Survey

The field of user experience has exploded in the last five years, reaching even into small, everyday projects. "Design thinking" is the latest, hottest fad, and employers want more projects to incorporate this. As a result, many UX practitioners find themselves needing to train clients and colleagues in principles of user experience.

In this talk, we will discuss the best ways to teach UX to colleagues and clients, ensuring that learners are more likely to take away themes and ideas that will be useful in future work. The presenters have years of experience in teaching UX principles in corporate and academic settings and have compiled some best practices into useful ideas for creating training materials, which will be shared with you.

Speakers
avatar for Jen Kramer

Jen Kramer

Lecturer, Harvard Extension School
Jen is a Lecturer at Harvard University Extension School in the Master's of Liberal Arts in Digital Media Design, teaching at least five courses per year, advising students, and assisting in curriculum design. She is a 2018 Shattuck Award winner, presented for excellence in teaching.Jen... Read More →
avatar for Shanae Ullman

Shanae Ullman

Senior UX Designer, The Boeing Company
Shanae Ullman, MPS, is a Senior UX Designer at The Boeing Company. During the past 12 years she has built engaging user experiences for global corporate high-tech companies, academia and small businesses. She has also taught classes in UX/UI at Northeastern University, Maryville... Read More →



Friday May 10, 2019 10:15am - 11:00am
3 - Independence

10:20am

Virtual Reality as a Medical Treatment
Session Survey

Complex regional pain syndrome (CRPS) is a debilitating type of chronic pain that has limited
therapy options. The disease is interesting as there is no wound or broken bone, but pain signals
overwhelm the patient's brain. The patient often also experiences depression and anxiety. One of the
most successful treatments is graded motor imagery therapy (a.k.a. mirror therapy). With the rise of
virtual and augmented reality, I worked with an interdisciplinary team for our collective thesis work to
enhance the traditional treatment method of graded motor imagery therapy by immersing patients in
virtual reality


Speakers
avatar for Ryan Biette

Ryan Biette

I am a senior at Tufts University in the combined BS/MS 5-year program in Human Factors Engineering. I am Passionate about creating design solutions that improve lives in a sustainable and meaningful way. I will be presenting a 10 minute talk on my capstone/thesis work of my undergraduate... Read More →



Friday May 10, 2019 10:20am - 10:30am
6 - Commonwealth (upstairs)

10:35am

Inclusive Design: Designing for Anxious Mind
Session Survey

According to the Anxiety and Depression Association of America, anxiety is the most common
mental disorder, affecting 40 million people in the US. Yet this problem seems to be frequently
overlooked when it comes to designing user experiences. I will discuss various problems anxiety-prone people face when interacting with websites and apps including uncertainty, lack of control, decision fatigue, and information overload. Also, I will explore ways to improve user experience for people who suffer from anxiety. My goal is to draw attention to the prevalence of anxiety disorders and encourage digital professionals to embrace inclusive design.

Speakers
avatar for Olha Laievska

Olha Laievska

I am a UX design student currently living and studying in Boston, MA. On June, 2019, I will graduate with a master’s degree in Digital Media (Interactive Design concentration) from Northeastern University.My goal is to design human-friendly websites and apps that help users accomplish... Read More →



Friday May 10, 2019 10:35am - 10:45am
6 - Commonwealth (upstairs)

10:50am

UX: A Way of Life
Session Survey

Are some people born to be UX professionals? We all have a notion of what little doctors,
lawyers, and musicians were like when young, but what about us? How weird were we and what common denominators make this field our professional haven? I'll jump start this conversation by sharing my journey to Usability by highlighting how I used my awkwardness to travel the world full-time for years.


Speakers
avatar for Jordan Council

Jordan Council

Student, Harvard University Extension School
I'm currently a UX design student at Harvard Extension School. I plan to graduate with a master’s degree in Digital Media Design in 2020. I have a passion for UX/UI education and, between school, internship-seeking, and travel, I'm working on a series of educational videos that... Read More →


Friday May 10, 2019 10:50am - 11:00am
6 - Commonwealth (upstairs)

11:15am

Morning Mentoring
Session Survey

Mentoring Sessions

Moderators
avatar for Jen McGinn

Jen McGinn

Head of User Experience, Veracode
Jen McGinn is the Head of UX+UA at Veracode, a 700-person cyber-security company, where she leads a 15-person team of UX designers, researchers, and writers. She has spent the last 15 years working as a UX leader, designer, and user researcher at companies including Oracle, Nokia... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 11 years expanding usability best practices and building out a user experience team. His background includes user research, usability testing, graphic design, and product management... Read More →

Friday May 10, 2019 11:15am - 12:00pm
5 - Liberty B/C

11:15am

Accessibility for Content Strategists and Designers: How to design content that’s accessible to all users
Session Survey

Accessibility is a critical issue that UX professionals can no longer afford to overlook or ignore. It is not just a moral issue but a legal one as well -- with important business implications. As more laws go into effect to enforce guidelines, organizations can face litigation for not adhering to certain standards. And as awareness of this issue becomes more widespread, there has been a rush to fix any features that do not comply with standard guidelines.

But it’s not that easy. There’s no magic button -- you can’t flip a switch and make your website fully inclusive. There are hundreds of components to consider in making a website accessible -- and many of those changes are highly technical and involve significant resources. It can be overwhelming to look at an accessibility report with a long list of flagged items and not know where to start.

The good news is that there are many steps that content strategists and designers can take right now to make a website accessible, and in the process, improve the UX, SEO, and information architecture. In this presentation, we’ll focus on specific actions that you can take to improve your content and make sure it is accessible to all users. You'll also come away with solid ideas on getting buy-in from stakeholders and key decision makers by making the business case that accessible content expands the market to include those who would otherwise not have access.

Speakers
avatar for Janell Sims

Janell Sims

Associate Director, Online Content & Production, Harvard Law School
Janell directs the content design and online strategy for the main Harvard Law School website, and provides training and guidance on accessibility, user experience, and web best practices for the community of online authors at HLS. She also works as a consultant providing communications... Read More →



Friday May 10, 2019 11:15am - 12:00pm
2 - Back Bay C/D

11:15am

How UX changes the world, One AI at a time.
Session Survey

Panelists - Astrid Chow (IBM Watson Health), Juhan Sonin (Goinvo, MIT), Nicole Bradick (Theory and Principle), Dan Zollman
Moderated by - Mahima Pushkarna (Google AI)

Artificial intelligence, the science of making things smart, has been around for several decades now. In the recent past, machine learning - teaching algorithms to learn from data without explicit code - has brought with it the promise and acceptance of image recognition, voice assistance, and self-driving vehicles, to name a few. But as with every new technology even if we don't quite understand how it works, we adapt and change the way we work as champions for users of the products and services we create.

Join us in this panel to discuss how machine learning (and AI) is changing design and UX, what our new roles and responsibilities are, and how we can be champions for our users when designing ML-powered products. We bring together panelists from technology, healthcare, ethics and policy to examine the role of UX in building accountability and trust into ML-powered products, as they change our relationship with technology and with each other. In this session, we will try to arrive at baseline considerations in the UX of products that use machine learning. Attendees will walk away with a deeper understanding of how UX decisions can give shape to machine learning powered experiences, especially those with long-terms consequences for the daily lives of the people we design for.

We will cover:
  • The future of [Design] work
    How is artificial intelligence and machine learning changing the way we design? What lessons can we learn from previous shifts in technological paradigms that have yielded positive outcomes? What are the new considerations and responsibilities that we must contend with as advocates for the users in the products we design?

  • Designing Ethics into AI-powered UX
    What role do we expect UX professions to play when it comes to ethics, policy and the consequences of using ML in the products that we design? How do our patterns and journeys create avenues for accountability and trust while providing control to our users?

  • From humans, by humans, for humans
    How can UX create a bridge between complex black-box technologies and users? What strategies can UX adopt to minimize bias and ensure a neutral and fair experience of ML and AI for our users? What UX infrastructure and literacies must we create to ensure that our users always come first?

  • Decision Making in the UX of AI
    What is the impact of UX in decision-making, both in product teams and for the user, in ML-powered products? How are these different for consumer and specialist systems? How do the consequences of design and UX decisions influence policy?

Speakers
avatar for Mahima Pushkarna

Mahima Pushkarna

UX Designer, Google AI
Mahima is a UX Designer on the Big Picture Data Visualization Group at Google AI, which specializes in information visualization to make complex data accessible, useful, and even fun. She tends to wear many hats – UI/UX, visual design, strategy and design research - to create... Read More →
avatar for Nicole Bradick

Nicole Bradick

CEO, Theory and Principle
Nicole Bradick is the Founder and Chief Executive Officer at Theory and Principle, a legal technology product design and development firm. Nicole and her team work with global law firms, foundations, and legal technology companies to build innovative digital products related to law... Read More →
avatar for Astrid Chow

Astrid Chow

Senior UX Design Lead and Researcher, IBM Watson Health
avatar for Juhan Sonin

Juhan Sonin

Creative Sandpaper, MIT, goinvo
juhan@mit.edu, 617.504.3390Creative Sandpaper, Digital Shipper, Healthcare Wonk
avatar for Dan Zollman

Dan Zollman

UX Strategist, Independent
Dan Zollman is an information architect and UX strategist living in Boston, MA. His interests in purposeful, ethical, and systemic design have evolved through his experiences practicing IA and UX in complex organizations including Vanguard, Tufts University, and the Commonwealth of... Read More →


Friday May 10, 2019 11:15am - 12:00pm
4 - Republic A/B

11:15am

Cloning Yourself (But Not Really): How to Leverage Small Research Teams for Greatest Impact
Session Survey

In large enterprises, the Research team often doesn’t have a 1:1 staffing model with the Design teams, who often don’t have a 1:1 model with the Dev teams … meaning not enough researchers for everyone who wants one. When enterprises start embracing User Centered Design, how do they know who and how many to hire? This can in turn lead to researchers having only a small impact in their little corner, or having to be shallow in their research insights to hit as many targets as possible.

In our session, we’ll describe the ways two very different organizations are tackling this issue. Joanne McLernon will cover how Akamai Technologies, a global leader in CDNs and Internet enablement, is leveraging a research toolkit to turn any motivated designer or product manager into an effective researcher. She will describe the ongoing development, application, and contents of their Research Toolkit, which has increased research participation by 300%.

Steve Mulder will share how the Audience Insights team at NPR, a national news publisher, collaborates with designers, product owners, and other colleagues to conduct joint studies and deliver research findings in new ways that encourage stakeholders to become co-creators and ambassadors for UCD. He'll share how a unique toolkit and workshop series helped one research study on NPR future audiences make a lasting impact.

Joanne has 20 years’ experience in user research consulting, both in-house and as a gun for hire. Steve’s 20 years in this space cross UX design, research, and analytics. This session is for you if you’re a product manager, design lead, or research manager thinking about increasing headcount, or a senior practitioner trying to take your team to the next level in a large organization. Join us and learn how to increase your research team’s impact and show its value before creating those hiring reqs!

Speakers
avatar for Joanne McLernon

Joanne McLernon

Principal UX Researcher, Akamai Technologies
Joanne has over 20 years experience as a leading user researcher, both in-house and independent. Her superpowers include improving experimental design in user research studies and seeing patterns in data to create insights and actionable findings. Most recently, she’s joined the... Read More →
avatar for Steve Mulder

Steve Mulder

Senior Director, Audience Insights, NPR
Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms. In his previous life, Steve... Read More →



Friday May 10, 2019 11:15am - 12:00pm
1 - Back Bay A/B

11:15am

5 Strategies to Maximize Your UX Influence
Session Survey

As UX professionals, we constantly look for new ways to use customer insight to move our businesses forward. We know that companies who leverage design thinking outperform those who do not. Yet, our products are also influenced by product managers, engineers, and executives who may not agree with our points of view. When the UX team is only one component of the chain of impact on products, how do we maximize our influence?

Based on interviews with over 50 UX leaders, I will share stories of unsung UX heroes from American Express, Amazon, Google, Facebook, FedEx, and Walmart, who changed hearts and minds and dramatically improved products and processes by putting their influencing skills to the test. Attendees will walk away with a toolkit of influencing strategies they can use in their own organizations to advocate for users, for UX as a discipline, and for their unique ideas.

Speakers
avatar for Amy Buckner Chowdhry

Amy Buckner Chowdhry

CEO, Answerlab
Amy Buckner Chowdhry founded AnswerLab over 15 years ago to help the world’s leading brands build better digital experiences. Under her watch, AnswerLab has grown to become a trusted UX insights partner to companies like Google, Facebook, Amazon and more. She was named one of Fortune’s... Read More →


Friday May 10, 2019 11:15am - 12:00pm
3 - Independence

11:20am

A Crash Course for Practical Eye-Tracking
Session Survey

Expand your UX toolkit with the often-overlooked field of eye-tracking. It’s not easy to cover all of our users’ needs, issues, and goals with one method. We can discover insights that drive our navigation decisions with card sorting. We can solve usability issues with lab testing. We can run a large scale A/B test for confidence in choosing between multiple design options. Eye-tracking can help us uncover patterns in users’ attention that they might not be aware of or can’t easily articulate, and that we can’t observe with other methods.

Eye-tracking is a valuable tool, but you may have avoided it thinking it’s too expensive or too difficult. This talk is a practical crash course in eye-tracking aimed at UX professionals who are looking for a new way to get research insights they have trouble getting today.

Half lecture, half overview, all therapy session, this curated talk will help you integrate behavioral data into your user research. It will provide a concise summary of how to best incorporate eye-tracking into your research program and include an overview of eye-tracking methods, tool recommendations, typical costs, and ways to present findings.

Speakers
avatar for Michael Richard

Michael Richard

User Experience Analyst, Pearson


Friday May 10, 2019 11:20am - 11:30am
6 - Commonwealth (upstairs)

11:35am

UX Workshops for Kids: Make it Relatable and Fun
Session Survey

Outreach and education is important for those of us advocating for human-centered design, but who says UX outreach can’t start with offering insights to motivated children? After three consecutive years of hosting a UX Workshop for middle schoolers at a local, annual Girls in STEM day, I have learned a lot through trial and error about how to introduce youth to UX concepts and what ideas seem to stick with them. At the start of the workshop, I always promise the kids that they will never look at doors, apps, and buttons the same way again. I hope that’s true!

Speakers
avatar for Becca Kennedy

Becca Kennedy

UX Consultant, Kennason
Hi! I'm a Human Factors Psychologist and a UX Consultant in Albany, NY. I cofounded Kennason in 2015 and I love working on projects that contribute to social or environmental good.



Friday May 10, 2019 11:35am - 11:45am
6 - Commonwealth (upstairs)

11:50am

Facilitation techniques for the new and non-researcher
Session Survey

Facilitation is an important skill in every user researcher’s toolbox, whether it’s usability tests, interviews, or focus groups. In order to gain valuable insights and address research goals and questions, we must carefully navigate conversations with as little bias as possible. Facilitation takes practice (and patience).

Ask any researcher about his or her most memorable user sessions and they’ll have a story to tell. We’ve all encountered (or will encounter) the many different participant types. The “I like everything” participant. The “this is awful” participant. The “let me tell you a story” participant. The “it’s fine” participant. While we often get great participants, who are thoughtful and willing to share, there are also times when we’ll get participants who are challenging.

In this 10-minute talk, I will present my top 5 facilitation techniques for handling challenging participants. If you’re starting out as a researcher or you’re a non-researcher planning to run your first session, you’ll walk away with a better understanding of why good facilitation takes practice and what you can do to ramp up quickly. If you’re a seasoned pro, you’ll recognize the challenges I present, and you might walk away with a new tip or two.

Speakers
avatar for Victoria Suwardiman

Victoria Suwardiman

UX Researcher



Friday May 10, 2019 11:50am - 12:00pm
6 - Commonwealth (upstairs)

12:00pm

Table Topics
Session Survey

Facilitated roundtable discussions around hot UX topics.

Grab your lunch early to secure a seat, and please keep side conversations to a minimum.

This year's topics/facilitators:
  1. Agile/Lean UX: Kris Engdahl 
  2. Artificial Intelligence/Machine Learning: Chauncey Wilson and Paul Boyd
  3. Career Development: Megan Tierney, Landon LaPorte, and Henry Wu
  4. Design for Behavior Change: Michael Hawley
  5. Design for Social Change: Jason Reynolds
  6. Enterprise UX: Minmin Yang
  7. Manager Talk: Kerry Holeman and Lisa Radden
  8. User Research: Janelle Estes
  9. UX Strategy: Jon Tilliss
  10. Voice and Device UX: Jen Sepulveda and Juhan Sonin



Speakers
avatar for Chauncey Wilson

Chauncey Wilson

UX Consultant, WilDesign Consulting
Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering... Read More →
avatar for Kris Engdahl

Kris Engdahl

Senior Manager, Design Research, PatientsLikeMe
It's all about the food.
avatar for Juhan Sonin

Juhan Sonin

Creative Sandpaper, MIT, goinvo
juhan@mit.edu, 617.504.3390Creative Sandpaper, Digital Shipper, Healthcare Wonk
avatar for Minmin Yang

Minmin Yang

Senior UX Designer, Amazon Web Services
Minmin is a well-rounded UX practitioner with ten years of industry experience of interaction design and user research. She has a Ph.D. in Human-Computer Interaction and taught the interaction design and prototyping class at Bentley's HFID program. Currently she is working on a brand... Read More →
MT

Megan Tierney

Business Development, Onward Search
avatar for Henry Wu

Henry Wu

Product Design Lead, HubSpot
PB

Paul Boyd

VP of User Experience, Oracle Health Sciences
JE

janelle estes

Chief Insights Officer, UserTesting
KH

Kerry Holeman

UX Strategy & Design, seeking new opportunity
avatar for Michael Hawley

Michael Hawley

Chief Design Officer, Mad*Pow
As Chief Design Officer at Mad*Pow Mike leverages his background in interaction design, usability, and design strategy to lead a diverse team of talented experience designers through the process of creating engaging, interactive experiences. You might also call him “chief air traffic... Read More →
JR

Jason Reynolds

UX Design Instructor, General Assembly
avatar for Jen Moher Sepulveda

Jen Moher Sepulveda

Senior Product Designer, Embark Veterinary
LR

Lisa Radden

Founder & LX designer/eservices manager, LKR design/LogMeIn
LL

Landon LaPorte

Sr. UX Researcher, Valassis
avatar for Eva Kaniasty

Eva Kaniasty

UX Consultant, Slipper Studios / Brandeis U
Eva Kaniasty is the founder of a user experience consultancy providing UX strategy, research and interaction design. Her areas of interest include startups, education, healthcare, and design for sustainability. She received her Master in Human Factors from Bentley University, served... Read More →


Friday May 10, 2019 12:00pm - 1:00pm
6 - Commonwealth (upstairs)

12:00pm

Lunch
Yum yum

Friday May 10, 2019 12:00pm - 1:00pm
8 - Constitution

1:00pm

Sponsored Session presented by UserTesting: Building a Customer-Centric Organization
Session Survey

Providing great Customer Experience (CX) is not a "nice to have"; if companies want to remain competitive, it's a requirement. Yet providing a great customer experience is only possible with a strong customer-centric organization, and for many companies, this requires a transformation in how they do business. In this session, we will discuss the varying levels of CX maturity as well as the 5 pillars needed to build a strong customer-centric organization.​​

Speakers
avatar for Janelle Estes

Janelle Estes

Chief Insights Officer, UserTesting
Janelle is an expert research practitioner fascinated by human behavior and intrigued by data insight. She brings over 15 years’ experience conducting large-scale customer research initiatives for both B2C and B2B companies across a variety of industries to help them transform their... Read More →


Friday May 10, 2019 1:00pm - 1:45pm
5 - Liberty B/C

1:00pm

Content Strategy Finishing School: How to Impress Designers, Developers, and People at Parties
Session Survey​​​

“So, what’s your job again?” 

Content strategists often face an uphill battle. Finding the right words to create stellar customer experiences is no simple task. But for most UX writers, some of the hardest work comes from internal jockeying as a result of being vastly outnumbered by their counterparts in design, development and product. The written word is challenging enough as it is, but navigating your organization in a relatively new discipline takes practice.

Welcome to Content Strategy Finishing School.

In this fast-paced and humorous talk, Lou Cimaglia will dive into practical strategies to build coalitions with designers and developers, as well as popular theories in behavioral economics and UX that can be called on to win over any room.

Most importantly, as with any good finishing school education, you’ll learn how to maintain poise when faced with the profession’s most frustrating questions: “so all you do is write copy?” and “don’t you know that nobody reads anymore?”

Lou will examine five concepts that any content strategist can use to improve their working relationships, as well as the work itself. First, the talk will cover strategies used to forge meaningful relationships with designers and developers. Featuring anecdotes and verbatims from actual design and development partners, this section will provide practical advice on how to accomplish more when time is at a premium. From there, he’ll dive into leveraging the brain’s chemistry when interacting with web content, and takeaways from behavioral economics that can drive meaningful communication with your customers, as well as your coworkers.

Content strategists and UX writers will find actionable takeaways – and a little catharsis – from this talk. However, designers and other UX professionals will also benefit, gaining a better understanding of their content counterparts as well as theories and lessons that apply to all UXers.

Speakers
avatar for Lou Cimaglia

Lou Cimaglia

Content Strategist, Liberty Mutual


Friday May 10, 2019 1:00pm - 1:45pm
2 - Back Bay C/D

1:00pm

Marrying UX and Data Visualization
Session Survey

Join us as we discuss the unique challenges that data visualization presents for product design, and how we incorporate the role of data visualization designer into our team. We will discuss how carefully-crafted user persona help to structure our design decisions for data visualization and how chart task analysis can help to marry product analytical requirements with clean, clear user experiences and support users in understanding complex data. Focusing on specific user tasks informs the design of thoughtful chart interactions and advanced UI systems that help the user to focus on one aspect of the data at a time, making our charts less overwhelming and simpler to read.

Speakers
avatar for Alex Sitbon

Alex Sitbon

Sr. Director Product & Design, SHYFT
avatar for Pouya Shabanpour

Pouya Shabanpour

Manager, UX Designer, Shyft Analytics
avatar for Erica Gunn

Erica Gunn

Senior Lead Data Visualization Designer, SHYFT a Medidata Company
Erica Gunn is a data visualization designer at SHYFT/Medidata, where she creates systems to connect pharmaceutical databases to client tasks in generalized and reusable ways. She received her MFA in information design from Northeastern University in 2017. In a previous life, Erica... Read More →



Friday May 10, 2019 1:00pm - 1:45pm
4 - Republic A/B

1:00pm

Beyond Google Analytics – Using Event-Based Tracking for UX and Product Decisions
Session Survey

I’ll share some best practices I’ve learned for collecting and analyzing event-based web tracking data. I’ll also share ways we’ve used analytics data to inform product design decisions. You’ll learn how you can do the same thing at your organization.

Qualitative and quantitative user research methods are both necessary to make informed product design decisions. In the past few years I’ve implemented a few different tracking and reporting systems for quantifying the user experience with web analytics data.

Event-based tracking systems provide a deeper understanding of user behavior than traditional pageview tracking systems like Google Analytics. I’ll walk through the process of setting up event-based tracking with examples from our implementation on a CMS administration UI. I’ll share some highlights from our implementation spec and describe what worked well and what we would have done differently in our implementation.

I’ll describe the benefits we gained by collecting detailed, structured data about user engagement. We could definitively answer the questions that arise at each stage of the design and development process. We were able to follow a Lean Startup, MVP-based product development process because we completed the build-measure-learn feedback loops with real user data.

Don’t get stuck making assumptions based on anecdotes. Join me to learn how we derive actionable insights for product design from analytics data and find out how you can implement or improve your own product analytics. This presentation is geared towards UX practitioners with some familiarity with analytics.

Speakers
avatar for Daniel Fitek

Daniel Fitek

Head of Product and UX, GTxcel
I wear a lot of hats. I'm responsible for both product management and UX at GTxcel. We provide a SaaS digital publishing platform for publishers. Among other things, I've been diving deeper and deeper into the world of analytics for the past few years. Outside of work, I spend most... Read More →



Friday May 10, 2019 1:00pm - 1:45pm
1 - Back Bay A/B

1:00pm

Evil by Design
Session Survey

I'll talk about the ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” I'll showcase studies of companies and products that are making our lives and our society worse—sometimes unintentionally. I'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. And I'll share three areas of transformation where we as an industry can get better:
  • Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
  • Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
  • Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.

Speakers
avatar for Kit Oliynyk

Kit Oliynyk

Head of Design, Optimo / United States Postal Service
Human experience designer, creative director, speaker and writer.



Friday May 10, 2019 1:00pm - 1:45pm
3 - Independence

2:00pm

Afternoon Mentoring
Session Survey

Mentoring Sessions

Moderators
avatar for Jen McGinn

Jen McGinn

Head of User Experience, Veracode
Jen McGinn is the Head of UX+UA at Veracode, a 700-person cyber-security company, where she leads a 15-person team of UX designers, researchers, and writers. She has spent the last 15 years working as a UX leader, designer, and user researcher at companies including Oracle, Nokia... Read More →
avatar for Bob Thomas

Bob Thomas

Director, User Research, Liberty Mutual Insurance
Bob Thomas is Director of User Research at Liberty Mutual Insurance, where he has worked for the last 11 years expanding usability best practices and building out a user experience team. His background includes user research, usability testing, graphic design, and product management... Read More →

Friday May 10, 2019 2:00pm - 2:45pm
5 - Liberty B/C

2:00pm

We Are the (Content) Champions: How to get your brand voice stuck in everyone’s head
Session Survey

Getting other people at your company to follow your house style guide can be tricky. Most people don’t understand how to integrate the rules of a style guide into their daily lives, so content teams often get stuck in an endless cycle of just correcting other people’s grammar and punctuation, when they could be doing much more high-value work. At my company, we’ve successfully used a few simple methods that have helped us teach non-writers across our (large, fast-moving, global, growing) organization how to follow the house style, voice, and tone guidelines. And it doesn’t involve any mention of Oxford commas, sentence casing, or dangling participles.

Learn how you can spend less time proofreading and polishing other people’s writing and more time designing great, accessible, usable content by applying similar techniques. You’ll discover subtle, proven ways to teach others how to apply your brand voice, follow your style rules, and strike the right tone. When you switch from a rules-based method of teaching your team, you’ll free yourself from the role of “style guide police,” empower more people to create better content themselves, and foster a culture where content champions thrive.

We’ll talk about how a simple internal newsletter can be a powerful tool for infusing your organization with your brand voice guidelines, how even non-technical people can build and launch a custom, in-house editor bot, and how a certain type of content workshop can transform content-shy teams into content-confident champs.

Speakers
avatar for Beth Dunn

Beth Dunn

Product Editor-in-Chief, HubSpot
I've been at HubSpot since 2010, and have been designing content for the product for most of that time. Now I support an international writing and illustration team at HubSpot as the Product Editor-in-Chief. I also write the HubSpot weekly internal newsletter (The WIN), mentor other... Read More →



Friday May 10, 2019 2:00pm - 2:45pm
2 - Back Bay C/D

2:00pm

People Over Pixels: 5 lessons learned building and maintaining an evergreen design system.
Session Survey

Design systems are all the rage these days. Everyone seems to be coming out with shiny new redesigns. But figuring out the right corner radius for your buttons and putting together a stunning color palette are the easy parts. How do you build a design system that makes life easier for both your customers and your team? How do you get both design and engineering invested in the long-term maintenance of a project? And how do you build a process that keeps your design system from getting dusty? That’s where the real work is. Lara Tacito, Senior Design Manager at Hubspot, will talk about Hubspot’s journey building a design system used by more than 50 designers and 200 front-end engineers, and the lessons they learned along the way.

Speakers
avatar for Lara Tacito

Lara Tacito

Sr Manager, Product Design, HubSpot



Friday May 10, 2019 2:00pm - 2:45pm
4 - Republic A/B

2:00pm

The UX of Voice
Session Survey

We, as humans, are always trying to find more effective and reliable ways to interact with technology. Keyboards, mice, and touchscreens are slightly more sluggish for direct interactions. We’re now ready for a more natural and intuitive form of interaction - the voice.

From asking for directions or talking to your microwave – voice-assistants have enabled us to acquire information and make decisions faster than ever before. Google Assistant will soon be able to make hair appointments or restaurant reservations for you (and it will sound so human, no one will know that it’s a bot).

Voice interfaces are everywhere and they raise a new opportunity to redefine how we interact with products, services, and brands. The rise of a voice-activated world also presents new challenges, perhaps the biggest challenge since the birth of the smartphone for user experience professionals.

Our team has conducted many studies on voice interfaces at all stages of the product life cycle. This experience gives us unique insight to voice user trends. Additionally, over the course of our work we have learned what to do, and what not to do, to ensure that user research goes right when testing voice interfaces. We hope to offer our experiences to the audience so they can learn from our successes and mistakes and ultimately walk away more knowledgeable on how to approach testing voice interfaces.

Speakers
avatar for Katie Juelich

Katie Juelich

UX Director, Ipsos
Katie’s UX expertise spans discovery and evaluative research, information architecture, interaction design, workflow design and user testing. She enjoys finding the nexus between business goals and user needs to design and test successful products. Her experience spans the telecom... Read More →
avatar for Jade Nguyen

Jade Nguyen

Sr. UX Lead, Ipsos
Human behavior, tendencies, and biases have always drawn Jade’s interest. Her education background in psychology and human factors in information design allows her to have deeper insight into user's behaviors and motivation. Jade has research and design experience in technology... Read More →


Friday May 10, 2019 2:00pm - 2:45pm
1 - Back Bay A/B

2:00pm

A UX Stratega – A Fictitious but Realistic Example of a UX Strategy & The Results of the UX Strategy Challenge
Session Survey

Few examples of good UX strategies are currently publicly available. Available advice about UX strategies mostly comes in the form of general guidelines. A good UX strategy is important to ensure the success of UX in an organization. It is hard for people who want to create a good UX strategy to move forward if there are no published examples of good UX strategies available.
This talk presents a Stratega – a specific example of a non-trivial UX strategy (just like a persona is an example of a person, a user). The point of departure is a realistic scenario. The UX strategy has been reviewed by a number of UX strategy experts.

Speakers
avatar for Rolf Molich

Rolf Molich

Owner, DialogDesign


Friday May 10, 2019 2:00pm - 2:45pm
3 - Independence

2:10pm

Designing with the Fly in Mind: Examining an Antique Mechanical Fly Catcher
Session Survey

Understanding users’ needs is critical for creating effective products. But, what if the user isn’t human? Can we empathize with an insect? The ingenious design of an antique Japanese fly catcher suggests that the answer to this question may be “yes”. We will see how the device hacks aspects of the fly’s physiology, needs, and responses to stressors in order to prompt semi-predictable reactions that nudge the insect through the various stages of the device until it is trapped, unharmed, within a screened box. Careful observations and empathy -- the same tools at our disposal as UX practitioners -- allowed someone to create a machine that achieved the desired objectives in an elegant fashion.


Speakers
avatar for Dug North

Dug North

UX Designer, InterSystems
Dug North has worked as a UX Developer, Visual Designer, and UX Designer. Dug has a passion for antique mechanical devices such as automata and clocks. In his spare time, he creates animated mechanical sculptures.



Friday May 10, 2019 2:10pm - 2:20pm
6 - Commonwealth (upstairs)

2:25pm

From ideation to implementation: Developing your own Design methodology
Session Survey

Have you ever wished you could adapt a design process or tool to fit the exact needs of a particular project? Or needed a customized workshop to get non-design folks on board with human-centered design? Did you boldly go where no designer had gone before and DIY something brand new? Or did you make do with the same old-same old?

It’s scary to step out of the circle of tried-and-true tools, processes, and methodologies. But doing so can help you become a better designer. And we should know. We did it ourselves.

We developed a methodology to help designers build behavior-based personas, and collaborate with teams to align on how to design for them. Along the way, we learned a lot about creating design tools from scratch, and we would love to share our learnings with you!

During our talk, we’ll review our process, from discovery to implementation. We’ll show you how to spot opportunities within your own teams or organizations, ways to adapt established design methods, and how to share your ideas and learnings with team members and clients.

if you’ve ever thought “There has to be a better way!” this talk will empower you to start building or adapting tools and processes for yourself. It will help you see the value of flexible thinking and open-mindedness. And It will encourage you to grow in your career by becoming a thought leader.

Speakers
avatar for Priyama Barua

Priyama Barua

Experience Strategy Director, Mad*Pow
As a service designer, design researcher and experience strategist, her work affects the lives of many people and can change the strategic direction of large Fortune 500 member companies. She leverages a background in design, business and education, to create compelling experiences... Read More →
avatar for Dana Ortegon

Dana Ortegon

Senior Content Strategist, Mad*Pow
Dana Ortegón is a Senior Content Strategist at Mad*Pow. Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that ensure the best possible content experience... Read More →



Friday May 10, 2019 2:25pm - 2:35pm
6 - Commonwealth (upstairs)

2:40pm

Five Tips to Make Immersive Experiences (AR/VR Systems) Accessible
Session Survey​​​

We have pioneered the experiential based approach to implement accessibility throughout the UX design process for immersive experiences. The traditional compliance and WCAG-guidelines-driven approach falls apart when Designing Accessible Augmented and Virtual Reality Systems. Online shopping and immersive experiences can be made accessible by pro=actively applying systems and design thinking and taking an experiential approach when performing accessibility user testing.
Finally, five tips will be shared to make the immersive experience accessible to people with disabilities, without compromising design/development speed and quality. In fact, the experience for all users improves dramatically by making your AR/VR system accessible to all. Additionally, by having alternative and multiple modes of interaction, the user feels minimized undesired effects such as disorientation, nausea etc.

Speakers
SG

Sunish Gupta

CEO and Founder, MIT/Easy Alliance
EM

Erin Moore

Easy Alliance


Friday May 10, 2019 2:40pm - 2:50pm
6 - Commonwealth (upstairs)

2:45pm

Coffee Break
Time to re-fuel. 

Friday May 10, 2019 2:45pm - 3:15pm
8 - Constitution

3:15pm

So you want to be a UX leader…
Session Survey​​​

What is a UX leader? At some point in your career, you may find yourself asking this question as you stumble down the path with no clear direction, or you may be assuming that management is the only logical path to leadership. Well we’re here to tell you that there are defined paths. Sometimes, they just take a bit of work to uncover.

Whether you’re an individual contributor or a manager, there are certain behaviors you can exhibit to help increase your influence and be recognized as a leader. In this talk, we’ll help you take control of your career by providing the options available for your growth. We’ll explore the traditional path of management as well a career track as an individual contributor - both of which can be influencers in an organization.

(May 12, 2019) Slides are now available on slideshare: https://www.slideshare.net/SusanRice2/so-you-want-to-be-a-ux-leader

Speakers
avatar for Diana DeMarco Brown

Diana DeMarco Brown

User Experience Manager, SmartBear
Diana DeMarco Brown currently works as the User Experience Manager, at SmartBear. She has worked as a designer and design manager for Nuance, Aspen Technology, Autodesk, Raytheon, and  The MathWorks. She has also served as an adjunct lecturer at Northeastern University and MassArt... Read More →
avatar for Susan Rice

Susan Rice

Head of Product Design and Research, Toast, Inc.
Susan Rice leads user experience strategy, research, and design at Toast Inc., where the team is revolutionizing the restaurant industry to empower restaurants to delight guests, do what they love, and thrive. She has deep expertise in both B2B and B2C applications and is passionate... Read More →


Friday May 10, 2019 3:15pm - 4:00pm
5 - Liberty B/C

3:15pm

Understanding the Art of Experience Mapping
Session Survey

Experience mapping is a powerful tool to break down a customer’s needs in context– especially when leveraging design techniques to layer in advanced narrative tactics. Understanding the foundations of visual storytelling is key to a strong interaction design narrative so you can understand who your customer is and how to build for them.

This has never been more relevant than when looking towards new modes of interaction such as voice and chatbots. Breaking down hard data and complex research findings can be overwhelming, especially for non-designers. Let alone, transforming them into an enriched visual story that highlights emotional, technical, and narrative layers of the customer experience.

This talk with give a framework to break down findings, and map out a multi-faceted experience map of customer profiles, journeys and discovery work to get past tech talk and visualize the opportunity space.

Speakers
avatar for Lisa Vissichelli

Lisa Vissichelli

Head of Design, AnswerLab
Transforming research deliverables into editorial infographics is my focus. I have lead designers and researchers in understanding design thinking, strategizing innovative design concepts, and shaping brand development in market research firms since 2013. Currently I am the Head... Read More →



Friday May 10, 2019 3:15pm - 4:00pm
4 - Republic A/B

3:15pm

Dealing with Complexity: Strategies for testing AI & ML products
Session Survey

In 2019, just when we thought we knew everything there was to know about designing an online shopping experience, testing an onboarding flow, or building an information architecture, Artificial Intelligence (AI) and Machine Learning (ML) are bringing new functionalities and types of interactions to the table - and with them a host of unfamiliar challenges when it comes to UX research and design.

This presentation will explore several examples of research we conducted on AI/ML-enabled products in the past year, and highlight how we adjusted our methodology to accommodate the more complex, open-ended nature of AI-driven experiences. Based on these experiences, we will  propose a few generalized methodological tweaks that may be useful when researching AI-enabled products or features. As UX research on AI-enabled products is still an emerging practice, we invite questions and comments from the audience about their experiences with this type of product and the impact on research methodologies. 

Speakers
avatar for Linda Huber

Linda Huber

Lead UX Specialist, Ipsos
Linda Huber is a UX Researcher based in New York City. She works as a consultant at Ipsos, and primarily works with clients in tech, media, and telecomms. She has done research on all phases of the product lifecycle, from early stage concept evaluations to validation and usability... Read More →


Friday May 10, 2019 3:15pm - 4:00pm
1 - Back Bay A/B

3:15pm

Discovering ROI with a Data-Driven Design Process
Session Survey

Understanding the ROI or business value of design is a compelling, albeit difficult, topic in the UX industry. There are many anecdotal stories to back up the importance of design practices, but most of the time, these anecdotes are only convincing for so long. As executives and investors look to numbers for strategic direction, it is important for organizations, that argue the importance of UX, to utilize data more effectively. In this presentation, I will explore ways that you (and your organization) can take your research and design process to the next level by using data to show the business value of design. I will introduce and discuss the advantages of using a data-driven design process and provide examples on how companies like Google, Uber, Microsoft, and even The NY Times implement similar strategies. To wrap up, I will show how my team and I use this approach at a Fortune 5 healthcare company to increase executive awareness/investment in UX and develop market-leading products.

Speakers
avatar for Mitchell Collum

Mitchell Collum

Sr. Quant UX Researcher, Akamai
Mitchell is a Sr. UX researcher at Optum, which is the technology and innovation branch of UnitedHealth Group. His research focuses on emerging technologies in the healthcare space and includes provider, payer, patient, and member experiences. At Optum, he manages the state of the... Read More →



Friday May 10, 2019 3:15pm - 4:00pm
2 - Back Bay C/D

3:15pm

The Accessibility Mindset
Session Survey

While accessibility is generally accepted as an important component of the user experience nowadays, practitioners often struggle with how to think about accessibility and how to drive its adoption in organizations. In the process of dispelling common myths and misunderstandings about accessibility, we’ll dispense unconventional wisdom that will help you identify and address the issues that may impact your users. You’ll learn how assistive technologies maximize usability, how accessibility problems can persist undetected, and how the right strategies can have an outsize effect on your accessibility efforts.

Speakers
avatar for William Murray

William Murray

Sr. Product Designer, HubSpot
avatar for Snaedis Valsdottir

Snaedis Valsdottir

Principal Implementation Specialist, HubSpot


Friday May 10, 2019 3:15pm - 4:00pm
3 - Independence

3:20pm

The UX of GPS: Design for Spatial Cognition
Session Survey

The design of GPS navigation applications affects our sense of direction and ability to
establish emotional connections to new places. The mass adoption of GPS-enabled mobile devices has fundamentally changed the way we interact with our environments. As the technology advances, it is important to reflect on the benefits, limitations, and consequences of the experience of navigation
assistance.


Speakers
avatar for Darek Bittner

Darek Bittner

Research Associate, Bentley User Experience Center
Darek Bittner is currently pursuing a Master of Science degree in Human Factors in Information Design from Bentley University. Darek works as a Research Associate at the User Experience Center at Bentley University. Prior to joining the UXC, he worked as a Graphic Artist at L.L. Bean... Read More →



Friday May 10, 2019 3:20pm - 3:30pm
6 - Commonwealth (upstairs)

3:35pm

Users and Academic Libraries: Exploring User Experience of Physical Library Spaces
Session Survey

Situated within an information saturated society and institutional environments of austerity,
academic libraries face ongoing challenges of relevance as they continually strive to meet their patrons needs. In accordance with user-centered design principles, this proposed study will explore how the physical design of academic library spaces affects user experience.


Speakers
avatar for Eric Ely

Eric Ely

PhD student, University of Wisconsin-Madison
Eric Ely is a PhD student in the School of Information at the University of Wisconsin-Madison. His research interests fall along two general lines of inquiry. First, he is interested in reframing and reconsidering teaching and learning in academic libraries at institutions of higher... Read More →



Friday May 10, 2019 3:35pm - 3:45pm
6 - Commonwealth (upstairs)

3:50pm

Cat and Dog Life: Designing for Contrary Needs in Pet Healthcare
Session Survey

How should an interaction designer respond when her two primary user groups have drastically different needs? Pet2Vet is a research-driven healthcare service prototype for pet owners and veterinarians to monitor an animal's chronic condition at home. As I researched this topic, I discovered that owners craved specific information while veterinarians encouraged them to think in generalities.

Speakers
avatar for Rachel Newborn

Rachel Newborn

Art Director, Houghton Mifflin Harcourt
Rachel is a recent graduate of Northeastern University’s College of Professional Studies where she focused on interactive design. An art director at Houghton Mifflin Harcourt, Rachel currently leads a small team of cross-functional designers in creating a variety of books for children... Read More →



Friday May 10, 2019 3:50pm - 4:00pm
6 - Commonwealth (upstairs)

4:15pm

How to find the right UX Job
Session Survey

It’s not very hard to find UX roles right now. We’re in a period where every company at a minimum, knows they “need some UX” and some don’t have a clue what that means. So, while it’s not hard to find a company looking for UX, finding the right role for you might seem daunting. It’s very difficult to find the right job in today’s UX landscape. UX has become more than a buzzword; it’s turned into a catchall for innovation, disruption, transformation, and all the other corporate buzzwords being used interchangeably for successful, relevant, or valuable. We find the terms UX Designer, CX Designer, Service Designer, and Product Designer to be interchangeable with no reference to which part of the experience and/or product this role will manage. We find a magnitude of titles like UI/UX Designer, UX/UI Designer, UX Product Designer, Information Architect, Interaction Designer, UX Architect, UX Strategist, UX Researcher, User Researcher, UX Research Strategist, UX & Strategy Product Designer, and my favorite UI/UX Design Engineer (you mean Front-End Developer?). The list of UX related titles seems never-ending and it comes down to nomenclature and semantics, right? No, it doesn’t. We can learn a lot from the people and companies who post these roles and their understanding of what it is that we do, and you can also learn from me.

In this talk, I’ll navigate the current landscape of UX roles by walking you through my most recent and past experiences interviewing and searching for different roles. I’ll discuss my own design experiences along with successes and failed attempts at landing the right roles. I’ll go through my experiences interviewing at companies locally and around the country, experiences with recruiters, and I’ll share my overall tips and opinions on landing the right job for you.

Speakers
avatar for Brian Durkin

Brian Durkin

Director of Design, Bend Financial
I've been working in digital product design for over 20 years. I started as a Web Designer in 1998 in NYC but expanded to learn Web Development pretty quickly. I made a personal pivot and decided to stop focusing on how to build a product, to focusing on how to build the right product... Read More →


Friday May 10, 2019 4:15pm - 5:00pm
5 - Liberty B/C

4:15pm

Delivering Data With Care: A Case Study on the UX of Health Research Reporting
Session Survey

In highly regulated fields, being a champion for the user’s experience can be quite a challenge. We try our best to juggle ethical standards, business requirements, stakeholder interests and creative direction, while ensuring users have the most meaningful, useful and supportive experience. When processes are moving to digital spaces, how do we bridge the gap between the physical and digital environment? How can we craft the influx of data into a visual story that users can derive meaning from?

These are the types of problems many of us tackle each day. What can we do to solve them?

I’ll discuss how my team at GroupVisual.io collaborated with SPARK, a national autism research initiative, to create a system of narrative data visualizations that deliver research results back to study participants. By implementing user and expert interviews, user testing, and a lot of creativity, we created an ethical, delightful and actionable experience for SPARK participants and their families.

Speakers
avatar for Erin Gwozdz

Erin Gwozdz

UX/UI Designer, GroupVisual.io
Erin is a User Experience/User Interface designer at GroupVisual.io. With a background in design thinking and communication, she strives to bring empathy and clarity to each design solution. Erin holds a BFA in Design from Lesley University’s College of Art and Design (formerly... Read More →



Friday May 10, 2019 4:15pm - 5:00pm
4 - Republic A/B

4:15pm

Evaluating Products and Features in the Marketplace: A Case Study
Session Survey

This presentation describes a process that our UX Research team has developed to objectively define criteria to give product teams an idea of whether they were getting close to achieving their goals of having both a usable product and one that is competitive in the marketplace.

As UX practitioners, performing a competitive analysis/review based on features sets is a useful way to highlight strengths and weaknesses between products, but in making an overall comparison, we often compare products with different features and functions. So, how can we tell which product provides the most competitive overall service?

This talk presents a case study for providing both quantitative and qualitative feedback that helped our project teams decide whether and where their initiatives needed further improvements using metrics.


Who will benefit?
• Anyone working on products and who is introducing new features
• Anyone looking to expand their User Research toolkit

Speakers
avatar for Linda Borghesani

Linda Borghesani

Sr UX Researcher, Constant Contact
I am passionate about User Research and believe that if you know your audience you can use purposeful design to ensure products are both usable and enjoyable to use.
avatar for Stuart Martinez

Stuart Martinez

UX Researcher, Endurance International Group
Stuart is a UX Researcher at Endurance International Group working on their hosting and web presence brands. While he's not conducting user research and facilitating design thinking workshops, he enjoys woodworking, fly fishing, and watching any hockey game available.
avatar for Sandra Teare

Sandra Teare

UX Research Manager, Constant Contact/Endurance
Sandra started out in UX Research over 20 years ago. She has done research in telecom, finance, job search, healthcare, and most recently, in small business marketing at Constant Contact/Endurance where she manages a fantastic team of UX Researchers.



Friday May 10, 2019 4:15pm - 5:00pm
2 - Back Bay C/D

4:15pm

Gather Round: How to Share the Stories from UX Research
Session Survey

As UX Researchers, our job is not over when the interviews are finished. In fact, that’s when the most important part of our job is just beginning. How are you going to make sure to tell the end user’s story in way that creates empathy so the right design decisions are made? A key finding from a research study is only actionable if it’s shared in a meaningful way that grabs the attention of your team and stakeholders. For those that could not observe the research first-hand, we have a responsibility to relay the emotions, not just the findings, that were expressed during the research. If we do our job well, we can transport them to that user’s environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user’s pain and motivate them to take corrective action.

Come to this talk to explore how to share research data and the stories from UX research in a compelling way. I’ll review different ways to discover people’s stories, how to decide what stories to tell, and how you can actually tell those stories in a compelling and meaningful way.

Speakers
avatar for Kyle Soucy

Kyle Soucy

UX Research Freelancer, Usable Interface, LLC
Kyle Soucy is the Founding Principal of Usable Interface, LLC (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer... Read More →


Friday May 10, 2019 4:15pm - 5:00pm
1 - Back Bay A/B

4:15pm

How Do I Know If I’m Doing Good? Practicing Ethical Design in a World of Systemic Complexity
Session Survey

The urgency of ethics in design is now understood. In so many ways, design creates the world we depend on; UX creates the information environments we live in. We’ve seen how technology is implicated in challenges to equality, human rights, dignity, justice, government, sustainability, and health. In UX and IA, the concepts and language we choose are embedded in code, bringing our biases and assumptions with them.

But what do I do about ethics at work? Do these issues apply to me? Where would I begin? How can I talk about it? What if I don’t have the power to change anything? What if my organization is stacked against it?

And as a professional community, what should we be doing about ethics? How can we equip our members to address ethical issues in their work?

This session combines a personal perspective with lessons learned from an online community for Ethical Technology founded two years ago by members of the UX community.

We’ll look at design ethics through a systems thinking/theory lens. Design ethics means asking whether or not I’m doing the right thing as a designer. Systems thinking means recognizing that I’m working within a complex system where I don’t have full control over the consequences of my work—the ethical problems are too complex to analyze; my organization, as a whole, operates in ways I can’t change. Ethical practice means uniting the personal with the global, knowing yourself while also recognizing your limitations.

We’ll discuss:
  • A systems-oriented understanding of ethical challenges for designers.
  • Guiding principles for ethical practice in complex environments.
  • Techniques for incorporating ethics into your work—whether by adding new methods, or by deepening the methods you already use.
  • Recommendations on how our professional community can move forward with ethics as a core part of our field.

Speakers
avatar for Dan Zollman

Dan Zollman

UX Strategist, Independent
Dan Zollman is an information architect and UX strategist living in Boston, MA. His interests in purposeful, ethical, and systemic design have evolved through his experiences practicing IA and UX in complex organizations including Vanguard, Tufts University, and the Commonwealth of... Read More →



Friday May 10, 2019 4:15pm - 5:00pm
3 - Independence

5:15pm

Closing Keynote: The UX of Fortnite
Session Survey

Learn about the UX process and framework that was put in place during the development of Fortnite, the most successful video game of 2018.
Interaction design and UX are very new to the video game industry and have specific challenges considering that video games need to be fun and engaging. As former director of UX at Epic Games and 10-year+ veteran in the game industry, I propose to explain how UX is approached in game development, what framework is used, and what pipeline is applied, using Fortnite as main illustration.

More specifically, the talk will cover the UX framework that was used during the development of Fortnite, consisting of breaking down game UX in two main pillars: usability and “engage-ability”. The usability pillar is close to the heuristics used in other industries but game developers use a specific vocabulary that will be described here. “Engage-ability” is a fuzzier concept, sometimes also called “fun” or “immersion”. I will describe how this framework and “ingredients” are applied to games, using examples from the development of Fortnite.

Speakers
avatar for Celia Hodent

Celia Hodent

Game UX Consultant, Independent
Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work... Read More →


Friday May 10, 2019 5:15pm - 6:00pm
7 - Ballroom

6:00pm

Cocktail Hour

Friday May 10, 2019 6:00pm - 7:00pm
8 - Constitution